Week 1 - 2

SkyHigh Designs
Week 1 - 2
19th Feb 2013

Priestmangoode Airline Project

We were asked to consider how a new airline needs to communicate with its passengers from branding and identity as well as looking at websites, apps and right through to the on-board service items such as meal delivery. We are asked to consider the boarding experience and how this might be speed up for the passenger. As well as this we were asked to look specifically at Brazil, Russia, India and China and consider the international market when designing the budget airline experience

We approached the group project by initially discussing our experiences and what others have told us. We also discussed what systems and features current airlines and budget airlines have in place. We considered the competition, the user market, the experience of the passenger and ways of booking a flight. Once we had established what areas to look at and focus on, we discussed strengths and weaknesses amongst the group and assigned specific roles in the design team.

SkyHigh Designs Group:
James - Team Leader/Finance/CAD
Wills – Design and Drawing/Branding and Styling
Sam - Design and Drawing/Branding and Styling
Emily - Design and Drawing/Ergonomics/Airline Research
Rebecca - Design and Drawing/Marketing
Nick - Design and Drawing/CAD/Demographic Research
Lucas - Design and Drawing/Ergonomics

 After our initial discussions we decided on a plan for the upcoming week. We each allocated ourselves an airline from a specific country from Brazil, Russia, India and China and write a report on the airline, considering the competition, styling, the user market, the experience of the passenger, food, comfort, destinations and ways of booking a flight. As well as this to include primary research a questionnaire was written by Rebecca which will be distributed through the next two weeks

James – Yakutia Airlines (Russia)
Wills – Azul Brazilian Airlines (Brazil)
Sam – Spring Airlines (China)
Emily – Overview of British budget airlines
Rebecca – Spice Jet (India)
Nick – GoAir (India)
Lucas – Juneyao Airlines (China)